- reduces the likelihood of your emails being marked as spam
- improves deliverability for any other marketing or transactional emails you send
Unsubscribe Statuses
The Contacts page shows the global unsubscribe status of each Contact.- Unsubscribed: the Contact has unsubscribed from all emails from your account.
- Subscribed: the Contact is subscribed to at least one Topic.
Topic Subscription Statuses
You can view the subscription status of each Topic for a given Contact by clicking on the Contactโs row.- Subscribed: the global subscription status for the Contact.
- Topics: the list of Topics the Contact is subscribed to.