Emailr regulates email volume in three ways:
- Email volume - daily limit for free, monthly limit for paid plans
- Number of contacts - varies by plan tier
- Number of domains - varies by plan tier
- Sending rate
These limits help improve your deliverability and likelihood of reaching your recipient’s inbox.
Both sent emails and received emails (inbound) count towards your
account’s email quota. Each received email counts as 1 email against your
daily and monthly limits, just like sent emails.
Free Account Quotas and Limits
Free accounts have hard limits that cannot be exceeded:
| Resource | Limit |
|---|
| Emails | 100 per day |
| Domains | 1 |
| Contacts | 1,000 |
To, CC, or BCC recipients in sent emails count as separate emails towards this quota.
Paid Plan Quotas
Paid plans have higher limits with pay-as-you-go overage:
Pro Plan ($20/month)
| Resource | Included | Overage |
|---|
| Emails | 50,000/month | +$0.90 per 1,000 |
| Domains | 10 | - |
| Contacts | 5,000 | +$5 per 1,000 |
Scale Plan ($90/month)
| Resource | Included | Overage |
|---|
| Emails | 100,000/month | +$0.90 per 1,000 |
| Domains | 1,000 | - |
| Contacts | 20,000 | +$5 per 1,000 |
Enterprise Plan (Custom)
| Resource | Limit |
|---|
| Emails | Custom volume |
| Domains | Unlimited |
| Contacts | Unlimited |
To, CC, or BCC recipients in sent emails count as separate emails towards the monthly quota.
Rate Limits
All accounts start with a rate limit of 2 requests per second. The rate limits follow the IETF standard for stating the rate limit in the response header. If you have specific requirements, contact support to request a rate increase.
Bounce Rate
All accounts must maintain a bounce rate of under 4%. The Metrics page within an account and/or webhooks allow you to monitor your account bounce rates.
Maintaining a bounce rate above 4% may result in a temporary pause in sending until the bounce rate is reduced.
Tips to keep a bounce rate low:
- Remove inactive user email addresses from email lists.
- Only send to recipients who have given consent to receive email.
- When testing, avoid sending to fake email addresses. Use Emailr’s test email addresses instead.
- If you are using open/click tracking, periodically remove recipients who are not engaging with your emails from your email lists.
Spam Rate
All accounts must have a spam rate of under 0.08%. The Metrics page within an account and/or webhooks allow you to monitor your account spam rates.
Maintaining a spam rate over 0.08% may result in a temporary pause in sending until the spam rate is reduced.
Tips to keep a spam rate low:
- Give recipients an easy way to opt-out of emails.
- Send relevant and timely emails.
- Only send to recipients who have given consent to receive email.
